About
IRVING SUNA
User Experience Designer
I have been fascinated by design and technology since I was young. I remember drawing since I was 7. When I was 14, I taught myself HTML and launched my first website.
I am passionate about crafting intuitive experiences from concept to delivery. I love combining different design and business strategy skills to solve complex problems and help companies achieve their goals.
With over 15 years of experience, I have had the opportunity to work on hundreds of projects, some for notable companies such as Fiat, Walmart, FedEx, Citrix, Globo TV, and Mondelez. Throughout this journey, I’ve also been involved in creating experiences for innovative projects using cutting-edge technologies like Virtual Reality, Augmented Reality, and NFC.
My dedication to design has been recognized through 14 award-winning projects, as well as individual awards, and even more significantly, for helping clients grow and achieve better results.
Skills Highlights
Design Systems
Wireframing
User Testing
Workshop Facilitator
User Research
Motion Design
Illustration
Digital Marketing
Rapid Prototyping
UX/UI Design
Industries
Education
Tourism
Automotive
Technology
Medical
Retail
Payments
Financial
Food and Beverages
Real Estate
WORK EXPERIENCE
Safra National Bank of New York
Lead UX Designer
March 2022 - Present
Aventura, FL
• Create end-to-end intuitive user experiences, interactive low-fidelity and high-fidelity prototypes, user flows, and high-fidelity interfaces with accessibility in mind for mobile apps and web applications.
• Conduct usability testing to validate design solutions and collect users' feedback to improve our products and services.
• Present projects to leadership, stakeholders, and cross-functional teams, including developers and compliance teams, for collecting feedback and approvals.
• Coordinate the UX Team, managing deliveries and ensuring product design consistency.
• Facilitate workshops to gather requirements, define scopes, and prioritize features, among other tasks.
• Create and maintain the Design System in Figma, designing style guides, design patterns, and over 100 reusable components for mobile and web applications.
• Create tutorial videos to promote the product’s new features.
Safrapay
Lead UX Designer
June 2020 - March 2022
Aventura, FL
• Created intuitive user experiences for mobile apps, responsive websites, and web applications such as Safrapay Merchant App, Safrapay Digital Banking App, Safrapay Web Onboarding, corporate website and promotional landing pages.
• Developed rapid and interactive prototypes, user flows, and journeys with a focus on accessibility.
• Conducted both moderated and unmoderated usability testing to validate solutions and enhance user experiences based on feedback.
• Presented design concepts to leadership, stakeholders, and cross-functional teams, including compliance and legal teams for approvals.
• Established and maintained the Design System in Figma, crafting style guides, design patterns, and over 50 reusable components for mobile and web applications.
• In February 2022, I was promoted and assumed responsibility for all UX initiatives in the US.
• Received 2 Safrapay Awards, acknowledging outstanding contributions.
Fishy Digital Agency
Co-founder, Creative Director and Senior UX/UI Designer
March 2007 - January 2020
Recife, Brazil
• Created end-to-end user experiences and interfaces for hundreds of projects, including responsive websites, e-commerce, web applications, mobile apps, games, and innovation projects using top-notch technologies such as virtual reality, NFC, and augmented reality.
• Communicate with clients to understand their business needs and present ideas using interactive prototypes, storyboards, process flows, and sitemaps.
• Conducted usability testing to verify the design solutions and gather feedback from users.
• Led a cross-functional team, including designers, developers, and copywriters, ensuring alignment with project goals, quality standards, artistic direction, and deadlines.
• Always driven by results, I was responsible for several successful projects that accomplished their goals, having some of them being recognized with awards.
• Elevated the agency's profile, contributing to national recognition through innovation and interface projects that won multiple awards and were featured in specialized magazines.
• Positioned Fishy as one of the most influential digital agencies in Brazil, acknowledged by Globo.com/Grupo Meio & Mensagem in their Map of Digital Agencies (November/2011).
W3/Cartello
Interface Designer - Intern
September 2003 - September 2004
Recife, Brazil
• Design website interfaces.
• Develop websites, animations and CD-Roms using Flash technology.
• Create interactive digital advertising campaigns.
CERTIFICATIONS
• AI for Designers - Interaction Design Foundation (IxDF), November 2024.
• Introduction to Generative AI - Google Cloud, Coursera, April 2024.
• User Experience I: Survey class, UCLA Extension, March 2024.
• Introduction to Design Systems with Figma, Domestika, October 2022.
• Using motion design to animate with purpose and create delightful experiences, Awwwards, May 2021.
• Conducting Usability Testing, The Interaction Design Foundation (IxDF), May 2020.
• Web Design for Usability, Interaction Design Foundation (IxDF), November 2019.
• User Experience: The Beginner's Guide, Interaction Design Foundation (IxDF), October 2019.
• Creative Process: The Secret, ESPM - Escola Superior de Propaganda e Marketing, November 2010.
• Color Marketing, ESPM - Escola Superior de Propaganda e Marketing, Recife - November 2010.
EDUCATION
Lato Sensu Postgraduate in Marketing and Advertising
Escola Superior de Marketing, Recife, Brazil, 2008.
Bachelor’s of Media Studies with Qualification in Publicity & Advertising
Escola Superior de Marketing, Recife, Brazil, 2007.
ACHIEVEMENTS & AWARDS
• Safrapay Award, 2021. Award in recognition of my collaborative work and efforts as lead designer.
• Ownership Award, Safrapay, 2020. Recognition of efforts to ensure that Safrapay mobile apps and websites were accessible from the design perspective.
• Silver Award in the category ‘Digital Marketing Best Use’ with ‘Media in Action’, AMPRO Globes Awards 2016 - North/Northeast/Midwest Regional Stage.
• Silver Award in the category ‘Best Promotional Action’ with ‘Media in Action’, AMPRO Globes Awards 2016 - North/Northeast/Midwest Regional Stage.
• 1st Place Award in the 'Best Promotional Action' category with ‘VR Experience’ for Pitú, Exhibitor Award - ENACAB 2016 São Paulo Highlights, 2016.
• Honorable Mention with ‘New Fishy Agency Website’, Awwwards, 2016.
• Silver in the ‘Web-surfer Category’ with ‘Itaipava Arena Pernambuco’, Neurônio Award, 2014.
• Top Marketing Award with ‘Arena de Pernambuco Digital Strategies’, Brazilian Sales and Marketing Managers Association (ADVB-PE), 2012.
• Winner of the Originality Criterium, Agency Category, Technical Jury Classification with ‘Fishy’ website, 8th Edition of Peixe Grande Contest, 2012.
• Honorable Mention with ‘Fishy Agency Website’, Awwwards, 2012.
• Silver in the Viral Advertising Piece Category with ‘Neurônios Sociais’, North and Northeast Advertising Columnists Award, 2010.
• Bronze Award with ‘Microsite Flash Mob’ for Kraft Foods/Club Social, Pernambuco Propaganda Propaganda, 2010.
• Silver Award in the category ‘Digital Media’ for ‘Products and Public Services’, Prêmio Colunistas Norte e Nordeste, 2008.
• Gold Award with ‘Banner Dia dos Pais’ for Plaza Shopping, Neurônio Award, 2008.
• Silver Award with ‘Caju e Castanha’, Neurônio Award, 2008.
• Bronze Award with ‘Qual é a sua mania Banner’ for Pitú, Neurônio Award, 2008.
• Criativos 360 Award with ‘Fios banner’ for CELPE, Criativos 360 Award, 2006.
• Top 10 websites in Brazil in the Education and Training Category with ‘Caravela Digital Website’, iBest, 2005.
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• "An Intro to Motion Design: The Animation Principles of Disney", SOFLUX – The South Florida UX Meetup & UXPA Int’l Chapter at Ultimate Software (Weston, Florida, United States), 2018.
• "Advertising and games: Entertainment as a vehicle of communication", 17th MADE - UNINASSAU, 2016.
• " How to stay in the advertising world: follow the time to be in the future", V Communication Week of DeVry |FBV (Recife, Pernambuco, Brazil), 2016.
• "Experience as Advertising Agent", Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2012.
• "Pinball, Internet and New Consumers", Digital Day (João Pessoa, Paraíba, Brazil), 2012.
• "Building experiences, strengthening brands", FAVIP (Caruaru, Pernambuco, Brazil), 2011.
• "Communication in the digital environment", UNIBRATEC (Recife, Pernambuco, Brazil), 2011.
• "Bowling, the internet and new consumers", 15th Edition of EDTED – Design and Digital Technology Reunion (Recife, Pernambuco, Brazil), 2010.
• "Internet and the new consumer", Universidade Federal de Pernambuco (Recife, Pernambuco, Brazil), 2010.
• "The internet as a communication tool", Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2010.
• "Digital Marketing Strategies", Faculdade Maurício de Nassau (Recife, Pernambuco, Brazil), 2010.
• “Marketing strategies using social medias", Marketing Committee of AMCHAM - American Chamber of Commerce (Recife, Pernambuco, Brazil), 2009.
• “How to deliver a differentiated web experience”, iSeminar (Recife, Pernambuco, Brazil), 2009.
• " Internet: A Revolution in Advertising", Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2009.
• "Internet: The Revolution in the Universe of Advertising", Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2009.
• “Social media management in organizations”, Escola Superior de Relações Públicas – ESURP (Recife, Pernambuco, Brazil), 2009.
• “Creation in Web 2.0”, COMUNIFAPE - Faculdade Pernambucana (Recife, Pernambuco, Brazil), 2009.
• “Creative Process for Web”, Tech Show 2008 Infohouse (Recife, Pernambuco, Brazil), 2008.
• “Leaving the surface: Strategic Solutions”, 13th Edition of EDTED – Design and Digital Technology Reunion (Recife, Pernambuco, Brazil), 2008.
• “Creative Process”, iSeminar Adobe Road Show (Recife, Pernambuco, Brazil), 2006.
• “Interactive Media: Fear or Prejudice?”, Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2005. -
Participation in Brazilian newspapers, magazines, and news portals interviewed as an expert, talking about successful projects, awards and lectures repercussion on press.
• "Interview for Marketing and Communication column", Revista Negócios PE, 2016.
• "The experience can be remarkable", Jornal Folha de Pernambuco, September 2016.
• "Augmented Reality is each day more present", FolhaPE, September 2016.
• "QR code adds features without efforts", Jornal Folha de Pernambuco, May 2016.
• "E-commerce attracts shopkeepers, but businesses don't grow" and "Companies and brands invest in internet advertising", Jornal Folha de Pernambuco, February 2014.
• "New or old version of iPhone: which one to buy?", News Portal FolhaPE, April 2013.
• "The fish wants to get out of the lake", Revista Negócios PE, July 2013.
• "Big Fish Award - Case Fishy", Revista Wide, September/October 2012.
• "Internet media grow up to 20%", Jornal Correio da Paraíba, July 2012.
• "From pinball to table soccer", Jornal Correio da Paraíba, July 2012.
• "Digital Day: Featured Lectures", Blog Meio de Propaganda, July 2012.
• "Digital Day registrations surprise event organizers", News Portal Paraíba Total, July 2012.
• "Specialize. Tips for Becoming a Key Player in Digital Market Gear", Revista Webdesign, June 2010.
• "Marketing for Generation Y and Z", Revista Pronews, November 2010.
• "A three-dimensional and interactive reality of web projects", Revista Webdesign, September 2009.
• "Designers meet Friday at iSeminar", Jornal do Commercio, October 2009.
• "The taste of Pernambuco digital fish", Revista Webdesign, April 2008.
• "Timbaubense win national award", Jornal de Timbaúba, May 2005.